Close to 2,000 attendees from over 30 countries attended Asia’s largest digital marketing event in Singapore-
ad:tech Singapore Exhibition & Conference Promises Exciting Roster of Industry Guru’s to Kick off this Year’s Digital Debate
ad:tech Singapore 2011 is just 4 weeks away and we are pleased to share the latest agenda for the event, check it out! Must say, it’s really shaping up to be a jam-packed two days with some serious industry clout in attendance like Deb Henretta, Group President Asia, Procter and Gamble; Michael Smith Jr, Head of Global Tech Initiatives, Yahoo! Southeast Asia; Kerry McCabe, General Manager, Advertising & Publishing, Asia Pacific, Microsoft Advertising; and Susana Tsui, APAC President, Neo@Ogilvy among many others.
Mark your calendars on June 16 & 17 as the highly anticipated ad:tech Singapore Exhibition and Conference comes back to the Suntec Convention Centre! Bringing together the brightest leaders across the digital marketing industry, over 7 keynotes and 24 breakout sessions have been organized so experts can share their insight on the major digital trends in social media, mobile marketing, metrics, and more.
ad:tech Singapore 2010 has concluded with resounding success!
ad:tech Singapore 2011 will return 16 - 17 June 2011 at Suntec Convention Centre.
We'll keep you posted!
ad:tech Asia team
Can mobiles close the digital divide?
By Robin Hicks | 27 April 2010
It is often argued that no technology in history has been as effective at fighting poverty as the mobile phone. According to the World Bank, an extra ten mobiles per 100 people in a typical poor country will add 0.8 per cent to GDP growth.
The humble handset has given disadvantaged people access to information with which they can build businesses or increase the productivity of their crops in geographically isolated areas, such as remotes islands in Indonesia and the Philippines, and where there are dodgy roads, unreliable public transport, and disrupted landlines.
The mobile phone can provide an almost instant economic shot in the arm, which disperses in a self-sustaining bottom-up way. This eases the pressure on government to stimulate the economy on its own, which is welcome news for economies still under the clouds of slow economic growth.
Citizen services are now increasingly available on mobile phones, with both the public and private sector playing a role in their delivery. Tata Consultancy Services provides a platform for farmers in India to receive personalised information from a database compiled by local agricultural experts, for a small fee.