ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global digital marketing community, today announced it will be bringing back its highly successful Singapore conference in June this year.
Traditional marketing models are rapidly giving way to more adaptable and flexible frameworks dominated by digital practices and tools. This is a direct result of the growing importance of the online medium, characterised by the rise of the e-citizen, online communities, social media and networking platforms. As a result, these “new” channels have quickly become mainstream, posing a different set of challenges while offering intriguing new opportunities for marketers.
With the continuing decline of ad spend in many traditional media businesses, budget spend on interactive media continues to gain momentum and at the same time delivers quantifiable results for the brand advertiser.
ad:tech Singapore 2009 will bring together brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers, to discuss and define these issues. With the continued growth in technology and use of digital media, ad:tech offers an unrivalled opportunity to discover new practices and technologies, and to learn how many of the great names have utilized the net, built brand recognition and immersed themselves in digital technologies like never before. At the same time, ad:tech
"ad:tech Singapore offers the ideal environment for marketers to debate the enigma of the digital landscape, and exchange strategies on leveraging the multiple media platforms that digital and online provide and reach to the increasingly sophisticated audience," said Paul Beckley, Vice President, ad:tech Singapore. "Time is of the essence in developing an understanding of how the impact and influence of the digital space on marketing and marketers.”
Key exhibitors at this year’s ad:tech
For more information, please visit www.ad-tech.com/singapore.
