Glenn J. Hansen, President and CEO of BPA Worldwide, said at ad:tech Beijing 2009 that credible data and measurement of Internet marketing can help advertisers achieve good ROI.
"With the increasing importance of digital marketing, media buyers are more focused than ever on metrics and ROI," Glenn explained. "In the complex media environment, websites, which could provide verified traffic data, can leverage this to gain a competitive edge."
Founded in 1931, BPA Worldwide is an independent, not-for-profit, self-regulating organization governed by a tripartite Board of Directors. Cooperating with CR Nielsen on media auditing, BPA has the largest membership across the world, spanning more than 30 countries. Worldwide, BPA serves more than 2,800 media properties and advertisers.
