In the past, the role of technology was to alleviate a particular pain point experienced by the consumers. Now, with the rapid pace in which technology is growing, its role has shifted more towards enhancement along with problem solving. If we look at the digital marketing industry specifically, we are increasingly witnessing rise in products that don't just serve your basic need, but completely redefine the process through with brands and companies can reach out to the consumers. With the iPad's, Social TV's, smart phones and myriad platforms being used by the consumers, it provides a tremendous opportunity for spreading your message across. While we are at this cusp of innovation, echelon 2010 aims to showcase some of the best technology products across Asia.
echelon 2010 is a two day Pan-Asian web technology event that focuses on bringing together the top brass of the web technology industry from various parts of the startup eco-system to facilitate discussion on the hot topics in the web startup scene. The event will cover diverse topics such as, social media marketing, product management, social gaming, Mobile advertising etc.
With our previous brand of event called unConference, we showcased 30 products from 10 countries in different domains. With echelon 2010, we are taking it up a notch further by showcasing 50 products and even launching 8 brand new products to our attendees.
echelon 2010 also has a great line up of speakers, keynotes and panel discussions. A panel that is relevant to the digital marketing peers will be the one social media marketing moderated by Ryan Lim - CEO of Bluegrapes. Blugrapes is a performance driven marketing company based in Singapore providing Facebook marketing, mobile marketing, media tracking and integrated digital marketing solutions across ASEAN. The panelists include Varsha Rao - CEO at SingTel Digital Media, David Lian - Social Media Strategist at Text 100, Ian Mckee - CEO and chief strategist for Vocanic , a company that specialises in Identifying Influencers and crafting strategies to engage and activate them to launch word of mouth campaigns. With experts from different domains coming together under one roof, you can look forward to some great insights from these discussions. If you are truly looking at being at the forefront of technology innovation in Asia, then echelon 2010 is an event you can't afford to miss.
