4th Keynote speaker: Shawn Warren; Vice President, Marketing Kraft Foods Asia Pacific
Keynote Topic: Driving Marketing Excellence Through Digital - The Kraft Foods Asia-Pacific Journey
Oreo, Cadbury, Jacob’s, Tang and Kraft Cheese, power brands under the helm of the world’s second largest food company, Kraft Foods. Vice President of Marketing for Asia Pacific, Shawn Warren, will discuss the important role digital marketing plays in building power brands across Asia Pacific. Whether as part of an integrated campaign, or as a stand-alone program, digital marketing is increasingly a key component in building marketing excellence at Kraft Foods across Asia-Pacific.
Workshop Topic: Integrated CRM Campaigns
Workshop Leaders
- Gregory Birge, Founder and CEO of F5 Digital
- Pierre-Alain Guillon, Director- Consumer Experience, Philips- Consumer Lifestyle
Loyalty Program is a long-standing structured marketing approach adopted by many companies to reward customers and encourage repeat purchases. Yet, as more and more marketers embrace this usually costly reward programs, many failed to rightly engage their customers. With more than 3000 registered members by the second week of launch, learn how in-depth relevant engagement and personalized communications drive loyalty and customer engagement through the newly launched Philips Family Rewards Loyalty Program.
