Branding and Lead Generation through Mobile Success Stories from South East Asia
(Only for Full Conference Pass Holders)
Mobile marketing has come a long way since it was first used. With emerging technologies such as 3G and advanced handsets, there are numerous ways mobile can be used to connect brands to consumers.
How powerful is mobile in terms of converting leads to purchases? What are the concerns that brands have when using Mobile as a medium? What are the solutions to these concerns and what can agencies do to ease these concerns? How far has mobile come in terms of penetration compared to mass media?
All these issues and challenges will be addressed in the panel, moderated by:
Rohit Dadwal, Managing Director, APAC, MMA
How to read analytics and measurement metrics to Justifying your digital Campaign ROI
(Only for Full Conference Pass Holders)
Workshop Leader
Frederic Jouve
GM, Axciom Greater China
Workshop Leader
Goh Yong Seng
Region Lead - eMail CoE, HP APJ
With the global economy bubbling, marketing budgets for the year 2010 are on the upswing. More than ever, marketers need to measure and analyse their campaigns to show the true value of marketing. Digital has been recognized as one of the more measurement friendly channels of marketing but how does one go about setting up a proper analytical and measurement framework? What should you be watching, why and who should you be thinking of when you put together your report? In this session, HP and Acxiom help attendees understand through case studies key measurement metrics to put in place for their own digital campaigns.
Optimise Profit, Improve Visitor Conversion and Drive Value from Social Media, Video and Mobile
Speaker
Matt Langie
Director Product Marketing, Omniture (Global)
This session focuses on doing more with your data to improve the results of your acquisition and conversion campaigns. Hear from Omniture expert, Matt Langie, Director of Product Marketing on how the Omniture Suite can help you improve your visitor's experience, your site's performance and impact your bottom line.
