ad:tech Singapore 2011 is just 4 weeks away and we are pleased to share the latest agenda for the event, check it out! Must say, it’s really shaping up to be a jam-packed two days with some serious industry clout in attendance like Deb Henretta, Group President Asia, Procter and Gamble; Michael Smith Jr, Head of Global Tech Initiatives, Yahoo! Southeast Asia; Kerry McCabe, General Manager, Advertising & Publishing, Asia Pacific, Microsoft Advertising; and Susana Tsui, APAC President, Neo@Ogilvy among many others.
There has truly never been more buzz around digital than there is today. We are seeing more and more brands, agencies and marketers jumping onto the digital marketing bandwagon in order to reach their target audience who has grown into a sophisticated group of Web 2.0 users. We anticipate 2011 to see an increase in online advertising spend, particularly in content, apps and social media by companies who are looking to build a strong online brand presence. All the latest topics and trends will be discussed, from how to transition from traditional to digital advertising to the growth of location based services and how to get value out of social media metrics; everyone from newbies to the veterans of the marketing community will be able to benefit from the various breakout sessions, workshops, panel discussions and keynote presentations.
This year, we’re also taking a more focused approach at leveraging ad:tech as a way to drive innovation in our own backyard with local start-ups and entrepreneurs. An online tool dedicated to business matching will ensure participants network with the right people, at the right time to get their great business ideas off the ground. There will also be a start-up pavilion on the show floor which will be dedicated to showcasing and promoting new companies and services. And to top it all off, for the first time ever, ad:tech Singapore has received funding from International Enterprise (IE) Singapore through the IMAP program which will give Singapore incorporated companies the opportunity to receive subsidies of up to 50 per cent of their participation cost.
No matter what level you’re at with digital, you are going to walk away from this conference with invaluable information you can’t get anywhere else. This is the event where you can rub elbows with the brightest minds in the digital marketing industry, so don’t hesitate and register today!
