adtech shanghai team's blog

ad:tech shanghai 2008 on Chinese TV!


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ad:tech shanghai 2008 really got the Chinese media buzzing. Check out the video of ad:tech featured on the CCTV 9 - the English language channel of CCTV below. After the read more jump we have a couple of other TV news reports.

CCTV (English):




ad:tech shanghai is here!


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Jack Ma at ad:tech Shanghai 2006It's Tuesday morning and ad:tech Shanghai 2008 is just kicking off! We have a great conference line-up as well as some of the industry's most innovative exhibitors so make sure you come along and get your networking hat on!

We look forward to making this the best ad:tech in china to date!



2 approaches to Peer2Peer lending in China


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2 approaches to Peer2Peer lending in ChinaIf you're in need of money and it's too small an amount to request from the typical sources (banks, credit cards etc.) or your credit rating simply isn't good enough, where else can you turn? Why, the Internet of course! P2P lending is one of the those growing areas of the Internet that it is quite likely most readers of this blog will not yet have engaged in - Do of course comment on your experience here if you have. In a nutshell, P2P lending sites connect people with money to spare with those who need it. Usually the person who needs it will give some in-depth description of how much they need, what they need the money for, how long they will take to pay it back and what level of interest the lender can expect. While there isn't much data on the industry (especially in China), it is interesting to note that Prosper.com claims on their front page to have funded loans of US$178,000,00. China has a few of its own micro-lending communities, including PPDai (拍拍贷) and Qifang (齐放). These two sites differ in slightly different ways. PPDai focuses on the fast repayment with high interest, while Qifang is about lending money to those who need help paying for their education.



Group buying in China


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Group buying in ChinaIn the last couple of years, an interesting trend emerged in China called "Tuangou" (团购), which translates as group purchasing. Essentially, this is the act of online users organizing themselves as groups and then going to offline retailers to negotiate wholesale discounts for multiple purchases of the same items. Goods often group bought include furniture, electronics and even jewelry. Examples of such sites include shTuanGou and KDS According to CiC Data's Sam Flemming, we're now seeing a trend in which the retailers are actually partnering with these sites to sponsor such group purchasing events. It will be interesting to see how this develops - likely it will be a good way for large retailers to get rid of their old stock. Visit the SeeiSee blog to read more »



ad:tech shanghai podcast: Paul Beckley Interview with China Internet Week and Sanlian Life Weekly


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Paul Beckley Interview with China Internet Week and Sanlian Life WeeklyPaul Beckley, Vice President, Technology - Asia Pacific for dmg world media (the producers of the ad:tech events) was recently interviewed by Ms. KUANG Dongfang of China Internet Week and Mr. SHANG Jin of Sanlian Life Weekly. The interview gives some insight into what local Chinese media are thinking about when it comes to the future of digital marketing.

Title: Paul Beckley Interview with China Internet Week and Sanlian Life Weekly
Length: 19:24
File size: 17.8mb

Click here to download this episode of the ad:tech shanghai podcast



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