adtech singapore team's blog

5 days to ad:tech!

by ad:tech singapore team on June 4, 2009 - 6:08pm
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The death of one-size-fits-all advertising

by ad:tech singapore team on June 4, 2009 - 4:52pm
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Click on image to see actual article by Rich Cherecwich, associate editor, iMedia Connection.

Article HIghlights:

Environment is one of the most important aspects of beyond-the-browser advertising
A key to in-game advertising is to not interrupt, but instead put games in control
In-games ads are infinitely measurable, giving marketers great insight into how users interact

What marketers hate about ad networks

by ad:tech singapore team on June 3, 2009 - 2:33pm
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Watch as marketers try to pinpoint why agencies and ad networks seem to always be at war with one another.

Click on image to watch full video.

In this video:

Christine Bensen

Jonathan Tauber

Tom Bedecarre

Pat Asher

5 Major Hurdles for Email Marketing

by ad:tech singapore team on June 3, 2009 - 2:06pm
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Click on image to see full article by Susan Kuchinskas.

Susan is a freelance writer who has written for Adweek, Business 2.0, M-Business and internetnews.com.

Article Highlights:

Deliverability continues to get worse
Social media is fundamentally changing how people use email
Email marketing must adapt for new technologies and the mobile future

6 rules to follow when marketing in our portable world

by ad:tech singapore team on May 28, 2009 - 4:51pm
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Click on image to view full article.

Andreas Roell, President and CEO of Geary Interactive, talks about the following in this article:

Everything from making restaurant reservations to checking sports scores is now available in our pocket

The marketing objective remains unchanged, but communication methods have to meet consumers where they are

Marketers must constantly adapt their strategies to keep pace with technology and how consumers use it