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Alvin Wang Graylin's Minfo to Provide Search Services for China Mobile's 139.com

by ad:tech beijing team on November 25, 2009 - 4:11pm
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Alvin Wang GraylinDuring ad:tech Beijing 2009, Alvin Wang Graylin, CEO and Co-Founder of Minfo said that in addition to their cooperation with China Telecom, Minfo will also provide 139.com (China Mobile's mobile community website) with search and advertising services.

"We had announced our cooperation with China Telecom in September 2008, and our cooperation was expanded this May. Beyond our company's cooperation with China Mobile, we'll provide search and advertising services to its mobile community website, 139.com." said Mr Graylin.



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    • President of BPA Worldwide: Online Marketing Needs Credible Data

    by ad:tech beijing team on November 25, 2009 - 3:52pm
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    Glenn HansenGlenn J. Hansen, President and CEO of BPA Worldwide, said at ad:tech Beijing 2009 that credible data and measurement of Internet marketing can help advertisers achieve good ROI.

    "With the increasing importance of digital marketing, media buyers are more focused than ever on metrics and ROI," Glenn explained. "In the complex media environment, websites, which could provide verified traffic data, can leverage this to gain a competitive edge."

    Founded in 1931, BPA Worldwide is an independent, not-for-profit, self-regulating organization governed by a tripartite Board of Directors. Cooperating with CR Nielsen on media auditing, BPA has the largest membership across the world, spanning more than 30 countries. Worldwide, BPA serves more than 2,800 media properties and advertisers.



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    • Omniture Senior VP: Merger with Adobe is a Win-win Deal

    by ad:tech beijing team on November 24, 2009 - 1:31pm
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    Matt Belkinad:tech Beijing 2009 opened in Beijing International Convention Center on Novemeber 17. Matt Belkin, Omniture Senior VP, said that following Adobe's acquisition of Ominiture, their cooperation will be further integrated, and this will be a win-win deal.

    Adobe acquired Omniture for $1.8 billion in September 2009. Omniture, mainly engaged in Internet analysis, already had long-term cooperation with Adobe in Flash metrics technology, such as measuring the effectiveness of Flash advertisements.

    Belkin said that Adobe has advantages in content innovation while Omniture has advantages in content optimization, so their cooperation will benefit all their customers.

    Belkin said, "Flash is one the most frequently used Internet technologies in the world. As a result, after Adobe's acquisition of Omniture, people will see more results based on Internet estimation and optimization, and advertisers and marketers can measure their benefits from advertisements faster and more effectively."

    According to Belkin, Omniture's investment in China is greater than ever before. What attracts Omniture is not only the size of the Chinese market, but also China's surprising creativity, including its innovation in social networks, new Internet advertisements and social networks' advertising channels.



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    • Pepsi China CMO: Understanding Consumers is Very Important

    by ad:tech beijing team on November 24, 2009 - 12:49pm
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    Herry HuiHerry Hui, CMO of Pepsi China, said at ad:tech Beijing 2009 that the company is focusing on marketing by providing youth with a platform for exploring non-mainstream bands, so as to complement its online activities for marketing.

    "Understanding what consumers feel and think is very important for marketing," Herry said. "Over the past 18 months, the thinking of young people has somewhat changed. So, we should not only consider 'I', but also should consider 'us'. We can do a lot of things and make many changes together. That is our major marketing concept in China."



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    • R3 President: Traditional Enterprises Use Social Media for Innovative Marketing

    by ad:tech beijing team on November 24, 2009 - 11:31am
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    Greg Paullad:tech Beijing 2009 opened in Beijing International Convention Center on November 17. During the event, R3 President Greg Paull said that Chinese companies have been quite innovative in using new media marketing, and that traditional enterprises are using social media to expand their advertising and marketing channels.

    According to Greg Paull, many companies including Mengniu, Yili and Coca Cola have started investing in Chinese social media strategies.

    He noted that, the Internet industry underwent significant changes during the past year, and that one year is quite a long time when you consider the speed of the Internet's development, so it is natural that ad:tech's focus this year be social media.

    Although foreign investors reduced their investments in Chinese companies due to the financial crisis, local Chinese companies have developed rapidly and increased their own investments in the local Internet industry.

    According to Greg Paull, foreign Internet companies targeting China should not hope for quick success and should analyze Chinese users' habits in addition to paying attention to its large netizen population.



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