In the past, the role of technology was to alleviate a particular pain point experienced by the consumers. Now, with the rapid pace in which technology is growing, its role has shifted more towards enhancement along with problem solving. If we look at the digital marketing industry specifically, we are increasingly witnessing rise in products that don't just serve your basic need, but completely redefine the process through with brands and companies can reach out to the consumers. With the iPad's, Social TV's, smart phones and myriad platforms being used by the consumers, it provides a tremendous opportunity for spreading your message across. While we are at this cusp of innovation, echelon 2010 aims to showcase some of the best technology products across Asia.
echelon 2010 is a two day Pan-Asian web technology event that focuses on bringing together the top brass of the web technology industry from various parts of the startup eco-system to facilitate discussion on the hot topics in the web startup scene. The event will cover diverse topics such as, social media marketing, product management, social gaming, Mobile advertising etc.
