ad:tech Singapore

ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global digital marketing community, today announced it will be bringing back its highly successful Singapore conference in June this year.

Traditional marketing models are rapidly giving way to more adaptable and flexible frameworks dominated by digital practices and tools. This is a direct result of the growing importance of the online medium, characterised by the rise of the e-citizen, online communities, social media and networking platforms. As a result, these “new” channels have quickly become mainstream, posing a different set of challenges while offering intriguing new opportunities for marketers.