Digital marketing

ad:tech Gets Bigger, Better, and Comes Back to Singapore for the 4th Year

Mark your calendars on June 16 & 17 as the highly anticipated ad:tech Singapore Exhibition and Conference comes back to the Suntec Convention Centre! Bringing together the brightest leaders across the digital marketing industry, over 7 keynotes and 24 breakout sessions have been organized so experts can share their insight on the major digital trends in social media, mobile marketing, metrics, and more.



Why Direct Digital Marketing matters


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Why direct digital marketing matters

March 08, 2010

Article Highlights:

  • The high cost and difficulties in measuring success of traditional is leading to a budget exodus to direct digital
  • Combining captured online behavioral data with enterprise customer data provides unique opportunities for message targeting and segmentation
  • Direct digital marketing is less complex than traditional channels in terms of campaign setup, execution, and measurement

Echelon 2010!


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In the past, the role of technology was to alleviate a particular pain point experienced by the consumers. Now, with the rapid pace in which technology is growing, its role has shifted more towards enhancement along with problem solving. If we look at the digital marketing industry specifically, we are increasingly witnessing rise in products that don't just serve your basic need, but completely redefine the process through with brands and companies can reach out to the consumers. With the iPad's, Social TV's, smart phones and myriad platforms being used by the consumers, it provides a tremendous opportunity for spreading your message across. While we are at this cusp of innovation, echelon 2010 aims to showcase some of the best technology products across Asia.

echelon 2010 is a two day Pan-Asian web technology event that focuses on bringing together the top brass of the web technology industry from various parts of the startup eco-system to facilitate discussion on the hot topics in the web startup scene. The event will cover diverse topics such as, social media marketing, product management, social gaming, Mobile advertising etc.



LinkedIn Poll: What is going to be the 'hottest' sector for digital marketing in 2010 for China?


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LinkedIn Poll: What is going to be the 'hottest' sector for digital marketing in 2010 for China? ad:tech Beijing 2009 speaker Matthew McDougall of SinoTech Group has posted a poll on LinkedIn asking an interesting question: "What is going to be the 'hottest' sector for digital marketing in 2010 for China?"

What do you think and why?



10 commandments for digital marketers


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Anthony Goldman, director of marketing and development at Next Digital, says that when it comes to online marketing, a mindset change is needed.  He provides ten tips to guide marketers on the right path to conquer 2009, the year of the World Wide Wobbles to maximize their ROI on their marketing dollars.

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