It was interesting to see Google and Baidu on the same panel.
Some highlights:
- The difference between Internet search and mobile search: Mobile user tends to do a more accurate search with more exact keywords. Mobile search is close to decision making. Internet users would do a more broad search and spend more time doing research and gathering information before making a decision.
- What percentage of advertisers would like to try mobile search advertising? According to Baidu's research, 40-50% of the Internet advertisers are willing to try mobile ads. Google also indicated tons of advertisers have huge interest in trying mobile ads.
- Chinese mobile search is more for leisure use, e.g., ringstones, music, jokes etc.
- There is no clear separating line between mobile search and Internet search. Mobile search providers also have portals for Internet search.
There is no doubt mobile search has a huge user base and will grow fast in the future.
By Rosalbella from Sinotech Group - ad:tech official blogger
