ad:tech Singapore 2011 is just 4 weeks away and we are pleased to share the latest agenda for the event, check it out! Must say, it’s really shaping up to be a jam-packed two days with some serious industry clout in attendance like Deb Henretta, Group President Asia, Procter and Gamble; Michael Smith Jr, Head of Global Tech Initiatives, Yahoo! Southeast Asia; Kerry McCabe, General Manager, Advertising & Publishing, Asia Pacific, Microsoft Advertising; and Susana Tsui, APAC President, Neo@Ogilvy among many others.
Keynote
ad:tech Singapore Exhibition & Conference Promises Exciting Roster of Industry Guru’s to Kick off this Year’s Digital Debate
by on May 19, 2011 - 11:29am
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ad:tech Singapore 2010: Keynotes & workshops!
Keynote roundtable topic: Digital Marketing in Southeast Asia- Market Observation
Megan Clarken
Managing Director, Asia Pacific,
Nielsen Online
Led by Megan Clarken and with opinions from leading regional experts, these two deep-dive sessions will ensure you understand how to position your campaigns, your products and your business to make the most of emerging opportunities across South East Asia in the coming 12 months.
Workshop: The essential KPIs to social media campaign that count for a successful branding strategy - Lufthansa and RenRen Case
Workshop Leader
Nicole Mies
General Manager - Marketing & Customer Loyalty APAC
Lufthansa German Airlines
How to use the new forms of social media and shift consumers from a broadcast brand monologue into a successful social media dialogue? This question is debated in many marketing departments. This Workshop will provide critical insights on how to successfully use a social networking platform in China for a specific target group of students and demonstrate the KPIs for a successful branding strategy that actually creates sales.
Latest Keynote & Workshop sessions!
4th Keynote speaker: Shawn Warren; Vice President, Marketing Kraft Foods Asia Pacific
Keynote Topic: Driving Marketing Excellence Through Digital - The Kraft Foods Asia-Pacific Journey
Oreo, Cadbury, Jacob’s, Tang and Kraft Cheese, power brands under the helm of the world’s second largest food company, Kraft Foods. Vice President of Marketing for Asia Pacific, Shawn Warren, will discuss the important role digital marketing plays in building power brands across Asia Pacific. Whether as part of an integrated campaign, or as a stand-alone program, digital marketing is increasingly a key component in building marketing excellence at Kraft Foods across Asia-Pacific.
Keynote speakers at ad:tech Singapore 2010!
Take a look at the line up of all keynote speakers according to the updated conference schedule!
1st keynote speaker: Alex Hunter; Independent Brand Consultant
Join Alex Hunter as he unravel "The Future of Brands on the Internet". See how Alex will translate lessons learned in European and American markets into actionable marketing insights for Southeast Asia.
2nd keynote speaker: Andrew Pickup; Chief Marketing Officer, Microsoft - APAC
Be sure to attend this keynote session as Andrew Pickup presents "Marketing In The Customer-Participation Era: The Windows 7 Launch Campaign". Learn how to listen closely to customers and leverage the power of social media right here at ad:tech SG 2010!
3rd keynote speaker: Francesco Lagutaine; Chief Marketing Officer, Asia Pacific, CitiGroup
Learn how to develop your digital marketing the right way with Francesco Lagutaine. Insights will be shared on "Setting a goal of truly effective Digital marketing. Are we missing the point?. You are sure to be missing the point if you are unable to grace this session with your presence!
4th keynote speaker: Shawn Warren; Vice President, Marketing Kraft Foods Asia Pacific
Keynote panel: Mobile Search - Advertising & Educating the Consumer
by Sinotech Group - ad:tech official blogger on December 1, 2008 - 4:42pm
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It was interesting to see Google and Baidu on the same panel.
Some highlights:
- The difference between Internet search and mobile search: Mobile user tends to do a more accurate search with more exact keywords. Mobile search is close to decision making. Internet users would do a more broad search and spend more time doing research and gathering information before making a decision.
- What percentage of advertisers would like to try mobile search advertising? According to Baidu's research, 40-50% of the Internet advertisers are willing to try mobile ads. Google also indicated tons of advertisers have huge interest in trying mobile ads.
- Chinese mobile search is more for leisure use, e.g., ringstones, music, jokes etc.
- There is no clear separating line between mobile search and Internet search. Mobile search providers also have portals for Internet search.
There is no doubt mobile search has a huge user base and will grow fast in the future.
By Rosalbella from Sinotech Group - ad:tech official blogger
