Panel

ad:tech Singapore 2010: Workshops & panel sessions

by on May 24, 2010 - 9:44am
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Branding and Lead Generation through Mobile Success Stories from South East Asia

(Only for Full Conference Pass Holders)

Mobile marketing has come a long way since it was first used. With emerging technologies such as 3G and advanced handsets, there are numerous ways mobile can be used to connect brands to consumers.

How powerful is mobile in terms of converting leads to purchases? What are the concerns that brands have when using Mobile as a medium? What are the solutions to these concerns and what can agencies do to ease these concerns? How far has mobile come in terms of penetration compared to mass media?

All these issues and challenges will be addressed in the panel, moderated by:

Rohit Dadwal, Managing Director, APAC, MMA

How to read analytics and measurement metrics to Justifying your digital Campaign ROI

(Only for Full Conference Pass Holders)



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    • Keynote panel: Mobile Search - Advertising & Educating the Consumer

    by Sinotech Group - ad:tech official blogger on December 1, 2008 - 4:42pm
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    Keynote panel: Mobile Search - Advertising & Educating the ConsumerIt was interesting to see Google and Baidu on the same panel.

    Some highlights:

    1. The difference between Internet search and mobile search: Mobile user tends to do a more accurate search with more exact keywords. Mobile search is close to decision making. Internet users would do a more broad search and spend more time doing research and gathering information before making a decision.
    2. What percentage of advertisers would like to try mobile search advertising? According to Baidu's research, 40-50% of the Internet advertisers are willing to try mobile ads. Google also indicated tons of advertisers have huge interest in trying mobile ads.
    3. Chinese mobile search is more for leisure use, e.g., ringstones, music, jokes etc.
    4. There is no clear separating line between mobile search and Internet search. Mobile search providers also have portals for Internet search.

    There is no doubt mobile search has a huge user base and will grow fast in the future.

    By Rosalbella from Sinotech Group - ad:tech official blogger



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    • Keynote panel: Building consumer data, segmenting for effective online campaign

    by Sinotech Group - ad:tech official blogger on November 26, 2008 - 9:36am
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    You wanna let internet Make More Money for you? You wanna execute Focused digital communication? You wanna Be Smart on digital media planning? SEGMENTENT YOUR CONSUMER DATA would be a good strategy!

    In the session, we have Byron, president of Wanmo performance advertising, Siva Ganeshananan, Marketing director of Interwoven APAC, Bryce Whitwam, GM of Wundermann, and Henry, President of iResearch; they advice to collecting consumer data, both profile based and behavior based, and building media planning database consisting of internal and 3rd party data to improve online campaign effectiveness by using segmenting and target optimizing!

    The 1st-step suggestion they give to all advertiser is "SIMPLE". Just start from talking to the basic segment: may the basic element of brand equity, or the basic demographic criteria of ur user base.

    To all media planners and those platform owner, the big challenge would be how to find the different segment in internet , and how to do targeting communication to them.

    By Ellen from Sinotech Group - ad:tech official blogger



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    • Keynote panel: Digital marketing - Turning challenges into opportunities in the midst of economic turmoil

    by Sinotech Group - ad:tech official blogger on November 26, 2008 - 9:28am
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    Keynote panel: Digital marketing - Turning challenges into opportunities in the midst of economic turmoilIn this session, we have both agency and advertisers’ view from Celia, VP of FocusMedia China, Jason, VP of Omnicom group, Shaun Rein, MD of China market research group, and Eric, chief innovation officer of Agenda group.

    Social media, mobile, and search are the key mentioned new digital marketing solution!

    SOCIAL MEDIA is still be concerned on: If consumer’s behavior on that real can move purchase decision? Are those social media presenting they are a good ad networking. And on the MOBILE trend, how to link mobile with internet behavior including advertising space, consumer behavior, SMS strategy are all advertiser’s concern. SEARCH s the definitely solution and the internet star in China, how to let client know “search” is not a tech product but a strong, engaged and good ROI media is the key task of agency people!

    The challenge for both agencies and marketers is how to make digital platform as a good ROI marketing platform, and how to monetize it this also the key topic in 2009

    By Ellen from Sinotech Group - ad:tech official blogger



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    • Opening: The Revolution of Marketing

    by Sinotech Group - ad:tech official blogger on November 26, 2008 - 9:12am
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    Opening: The Revolution of MarketingHow digital marketing transforming all media and the business including TV, on-line, publishing, consumer behavior and brand strategy?

    Here are some 2009 US trend before we getting the answer in the following 2 days:

    1. Yahoo! Likely to se sold
    2. Will the long tail go bankrupt?
    3. 3~7% growth of on-line advertising 2009, and search will continue to grow and google will continue gain share

      4. Of course China marketing is highlighted in the global marketing: 53% growth in 2007 and 5% penetration growth as well!

      By Ellen from Sinotech Group - ad:tech official blogger



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