Herry Hui, CMO of Pepsi China, said at ad:tech Beijing 2009 that the company is focusing on marketing by providing youth with a platform for exploring non-mainstream bands, so as to complement its online activities for marketing.
"Understanding what consumers feel and think is very important for marketing," Herry said. "Over the past 18 months, the thinking of young people has somewhat changed. So, we should not only consider 'I', but also should consider 'us'. We can do a lot of things and make many changes together. That is our major marketing concept in China."
