It was interesting to see Google and Baidu on the same panel.
Some highlights:
- The difference between Internet search and mobile search: Mobile user tends to do a more accurate search with more exact keywords. Mobile search is close to decision making. Internet users would do a more broad search and spend more time doing research and gathering information before making a decision.
- What percentage of advertisers would like to try mobile search advertising? According to Baidu's research, 40-50% of the Internet advertisers are willing to try mobile ads. Google also indicated tons of advertisers have huge interest in trying mobile ads.
- Chinese mobile search is more for leisure use, e.g., ringstones, music, jokes etc.
- There is no clear separating line between mobile search and Internet search. Mobile search providers also have portals for Internet search.
There is no doubt mobile search has a huge user base and will grow fast in the future.
By Rosalbella from Sinotech Group - ad:tech official blogger
In this session, we have both agency and advertisers’ view from Celia, VP of FocusMedia China, Jason, VP of Omnicom group, Shaun Rein, MD of China market research group, and Eric, chief innovation officer of Agenda group. 
