ad:tech Singapore 2011 is just 4 weeks away and we are pleased to share the latest agenda for the event, check it out! Must say, it’s really shaping up to be a jam-packed two days with some serious industry clout in attendance like Deb Henretta, Group President Asia, Procter and Gamble; Michael Smith Jr, Head of Global Tech Initiatives, Yahoo! Southeast Asia; Kerry McCabe, General Manager, Advertising & Publishing, Asia Pacific, Microsoft Advertising; and Susana Tsui, APAC President, Neo@Ogilvy among many others.
Singapore
ad:tech Singapore Exhibition & Conference Promises Exciting Roster of Industry Guru’s to Kick off this Year’s Digital Debate
by on May 19, 2011 - 11:29am
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ad:tech Gets Bigger, Better, and Comes Back to Singapore for the 4th Year
by on April 19, 2011 - 1:31pm
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Mark your calendars on June 16 & 17 as the highly anticipated ad:tech Singapore Exhibition and Conference comes back to the Suntec Convention Centre! Bringing together the brightest leaders across the digital marketing industry, over 7 keynotes and 24 breakout sessions have been organized so experts can share their insight on the major digital trends in social media, mobile marketing, metrics, and more.
ad:tech Singapore 2010: Workshops & panel sessions
Branding and Lead Generation through Mobile Success Stories from South East Asia
(Only for Full Conference Pass Holders)
Mobile marketing has come a long way since it was first used. With emerging technologies such as 3G and advanced handsets, there are numerous ways mobile can be used to connect brands to consumers.
How powerful is mobile in terms of converting leads to purchases? What are the concerns that brands have when using Mobile as a medium? What are the solutions to these concerns and what can agencies do to ease these concerns? How far has mobile come in terms of penetration compared to mass media?
All these issues and challenges will be addressed in the panel, moderated by:
Rohit Dadwal, Managing Director, APAC, MMA
How to read analytics and measurement metrics to Justifying your digital Campaign ROI
(Only for Full Conference Pass Holders)
ad:tech Singapore 2010: Keynotes & workshops!
Keynote roundtable topic: Digital Marketing in Southeast Asia- Market Observation
Megan Clarken
Managing Director, Asia Pacific,
Nielsen Online
Led by Megan Clarken and with opinions from leading regional experts, these two deep-dive sessions will ensure you understand how to position your campaigns, your products and your business to make the most of emerging opportunities across South East Asia in the coming 12 months.
Workshop: The essential KPIs to social media campaign that count for a successful branding strategy - Lufthansa and RenRen Case
Workshop Leader
Nicole Mies
General Manager - Marketing & Customer Loyalty APAC
Lufthansa German Airlines
How to use the new forms of social media and shift consumers from a broadcast brand monologue into a successful social media dialogue? This question is debated in many marketing departments. This Workshop will provide critical insights on how to successfully use a social networking platform in China for a specific target group of students and demonstrate the KPIs for a successful branding strategy that actually creates sales.
