ad:tech Singapore 2011 is just 4 weeks away and we are pleased to share the latest agenda for the event, check it out! Must say, it’s really shaping up to be a jam-packed two days with some serious industry clout in attendance like Deb Henretta, Group President Asia, Procter and Gamble; Michael Smith Jr, Head of Global Tech Initiatives, Yahoo! Southeast Asia; Kerry McCabe, General Manager, Advertising & Publishing, Asia Pacific, Microsoft Advertising; and Susana Tsui, APAC President, Neo@Ogilvy among many others.
Social Media
ad:tech Singapore Exhibition & Conference Promises Exciting Roster of Industry Guru’s to Kick off this Year’s Digital Debate
by on May 19, 2011 - 11:29am
Tags:
Tags:
Get heard above the digital din
Building digital embassies can help organisations stand out amid the information flood, says online trends expert
In the last two years, the world was flooded with information on the bursting of the United States housing bubble and the global financial crisis.
Blogs, tweets, news headlines, SMS and Facebook comments filled all the communication channels, said Steve Rubel, 40, the senior vice-president and director of insights for Edelman Digital.
It led to an attention crash, said Rubel, who looks at technology, media and online trends. 'It's like a sushi belt moving at 100 miles per hour, carrying lots of content to everyone. So how do companies who want to get their information out get heard above this noise?' he asked.
One way organisations can break through this noise is to build digital embassies, which can be a Facebook account, Twitter channel, YouTube video or combination of such channels.
Digital embassies, he explained, are designed to facilitate entertainment, help the environment, provide tips and tricks or give out information.
He said: 'The important thing is to equip them with people who can interact and engage with consumers and customers, leading them to a shared outcome that both parties desire.'
He admitted that it would not be easy as the people who work in digital embassies must create value, such as information that benefits consumers.
Facebook, Nokia look to bring social network to mobiles
by ad:tech singapore team on February 13, 2009 - 11:09am
Tags:
Tags:
Facebook is in discussions with Nokia on ways to integrate the wildly popular social network into mobile phones made by the Finnish giant, The Wall Street Journal reported on Thursday.
The newspaper, citing "people familiar with the matter," said Palo Alto, California-based Facebook and Nokia were discussing a partnership that would embed parts of the social network into some Nokia phones.
Keynote panel: Digital marketing - Turning challenges into opportunities in the midst of economic turmoil
by Sinotech Group - ad:tech official blogger on November 26, 2008 - 9:28am
Tags:
Tags:
In this session, we have both agency and advertisers’ view from Celia, VP of FocusMedia China, Jason, VP of Omnicom group, Shaun Rein, MD of China market research group, and Eric, chief innovation officer of Agenda group.
Social media, mobile, and search are the key mentioned new digital marketing solution!
SOCIAL MEDIA is still be concerned on: If consumer’s behavior on that real can move purchase decision? Are those social media presenting they are a good ad networking. And on the MOBILE trend, how to link mobile with internet behavior including advertising space, consumer behavior, SMS strategy are all advertiser’s concern. SEARCH s the definitely solution and the internet star in China, how to let client know “search” is not a tech product but a strong, engaged and good ROI media is the key task of agency people!
The challenge for both agencies and marketers is how to make digital platform as a good ROI marketing platform, and how to monetize it this also the key topic in 2009
By Ellen from Sinotech Group - ad:tech official blogger
