Keynote roundtable topic: Digital Marketing in Southeast Asia- Market Observation
Megan Clarken
Managing Director, Asia Pacific,
Nielsen Online
Led by Megan Clarken and with opinions from leading regional experts, these two deep-dive sessions will ensure you understand how to position your campaigns, your products and your business to make the most of emerging opportunities across South East Asia in the coming 12 months.
Workshop: The essential KPIs to social media campaign that count for a successful branding strategy - Lufthansa and RenRen Case
Workshop Leader
Nicole Mies
General Manager - Marketing & Customer Loyalty APAC
Lufthansa German Airlines
How to use the new forms of social media and shift consumers from a broadcast brand monologue into a successful social media dialogue? This question is debated in many marketing departments. This Workshop will provide critical insights on how to successfully use a social networking platform in China for a specific target group of students and demonstrate the KPIs for a successful branding strategy that actually creates sales.
