ad:tech Singapore 2011 is just 4 weeks away and we are pleased to share the latest agenda for the event, check it out! Must say, it’s really shaping up to be a jam-packed two days with some serious industry clout in attendance like Deb Henretta, Group President Asia, Procter and Gamble; Michael Smith Jr, Head of Global Tech Initiatives, Yahoo! Southeast Asia; Kerry McCabe, General Manager, Advertising & Publishing, Asia Pacific, Microsoft Advertising; and Susana Tsui, APAC President, Neo@Ogilvy among many others.
workshops
ad:tech Singapore Exhibition & Conference Promises Exciting Roster of Industry Guru’s to Kick off this Year’s Digital Debate
by on May 19, 2011 - 11:29am
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ad:tech Singapore 2010: Workshops & panel sessions
Branding and Lead Generation through Mobile Success Stories from South East Asia
(Only for Full Conference Pass Holders)
Mobile marketing has come a long way since it was first used. With emerging technologies such as 3G and advanced handsets, there are numerous ways mobile can be used to connect brands to consumers.
How powerful is mobile in terms of converting leads to purchases? What are the concerns that brands have when using Mobile as a medium? What are the solutions to these concerns and what can agencies do to ease these concerns? How far has mobile come in terms of penetration compared to mass media?
All these issues and challenges will be addressed in the panel, moderated by:
Rohit Dadwal, Managing Director, APAC, MMA
How to read analytics and measurement metrics to Justifying your digital Campaign ROI
(Only for Full Conference Pass Holders)
